Knowledge is power.
The more product knowledge your employees have, the better equipped they are to cater to the needs of your customers. Product knowledge is mainly knowledge about features. They are more interested in the benefits of each feature.
Today’s lesson from Bob Farrell, ice cream chain owner and motivational speaker, will gives another reason why superior customer service is so important.
Emotions are one of the biggest aspects of our life that make us who we are. They drive our personalities, our relationships to one another, even our financial decisions. Those of us in the financial industry may like to think of finance and banking as rational, clear cut, based on facts and figures. But, the truth is, financial decisions are affected by emotions, just like the rest of our lives.