Author: csei

29 Apr Big Data & Customer Experience how they are linked

"The amount of data in our world has been exploding, and analyzing large data sets—so-called big data —will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus, according to research by MGI and McKinsey's Business Technology Office.” McKinese 2011...

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23 Apr Organisational Standards for Customer Service

Organisational standards are benchmarks with which your organisation can reflect on customer engagement with your product or service. It helps companies to manage customer interactions to increase customer satisfaction. This in turn leads to higher satisfaction ratings and ultimately higher profits for your organisation. This works...

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