01 May Customer Service Trends and growth
We have researched the Top Customer Service Trends for 2014. These trends will change depending on your Industry you operate in. We have listed two below with what each trend means in the business world.
1. Big data will power greater customer insight and innovation.
2. Customer service will be a key growth driver in a recovering economy.
Both of these trends could be considered as a common sense but yet is your business implementing them? Big data will power greater customer insight and innovation.
Organisations that are collecting data are one step ahead of their competition. This will give them a database of current and potential customers which they can then segment to substantially improve the delivery of their service or products.
By testing and examining the data, organisations will be able to identify potential problems and develop stronger relationships between the brand and the customer. If you can’t measure it, you can’t manage it!
Is your business collecting the information? No well get to it, as your business is missing prime opportunities to develop strong Customer relationships with your existing clients and the potential customers.
Customer service will be a key growth driver in a recovering economy. The growth in visitor numbers, directly attributable to the Gathering 2013, is estimated to be worth approximately €170million in revenue” The Gathering Ireland
Did your business capitalise on the events and happenings around the country? Yes/No, well if your customer service experience wasn’t what was expected by the customer. The negative experience will be spread very fast through word of mouth and if this has happened to you then you will need to resolve the satisfaction levels. A person will tell 10 people about a negative encounter vs telling 1 person about a positive experience. So build your business through customer service excellence.
To get more information about the Key Customer Service Trends see here.