Customer Experience Tag

09 Oct Hospitality Frontline Staff : Relating to Customers

Frontline staff are very much at the coal face of the business, and come to be representative of the business to their customers. In the hospitality and tourism trade customer service should focus on the experience of the customer, and what the business can offer. Frontline staff are the people who directly meet your buyer persona, and as such, have the opportunity to really help create loyal customers and inspire influencers.

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02 Oct Customer Experience Case Study: Foodie Towns Competition

Fáilte Ireland have strongly indicated the direction they believe will enhance Irish tourism in their latest publication ‘Enhancing Irish Food Experiences’. While this document does centre on food tourism, the essential points apply to the wider spectrum of the hospitality sector. They believe that the focus of customer service should be the customer experience - the interaction with not only the individual businesses, but the area, staff, products, suppliers and more.
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29 Jul The Worst Advice We’ve Ever Heard about Customer Loyalty

Customer service is key to achieving high levels of customer loyalty. And customer service, it would seem, should be fairly straight forward. You have an excellent product or service to offer and you want to keep your customers happy throughout the process of delivering this great product or service. Sounds straight forward enough? We at CSEI  have been reviewing advice on customer loyalty from a number of sources. Some of the worst advice we’ve heard include: 
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